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Exploitation Model of Tourism Real Estate Based on Value Innovation Theory in China

机译：基于中国价值创新理论的旅游房地产开发模式

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摘要

As a combined industry of tourism and realty business, the tourism real estate is getting more and more attention by scholars and experts both in theory and practice field. With the general definition of tourism real estate, this article analyzed characteristics and patterns of tourism real estate in China. According to the value innovation theory of blue ocean strategy, using the blue ocean strategy canvas and the tools of four actions framework—the eliminate-reduce-raise-create grid, the study explored an effective way to exploit tourism real estate and put forward a model of tourism real estate exploitation. The proposed model will help enterprises to create more tourism real estate value and promote sustained, healthy and coordinated development of tourism real estate in China.
机译：作为旅游业和地产业务的综合行业，旅游房地产在理论和实践领域都受到学者和专家的越来越多的关注。随着旅游房地产的一般定义，本文分析了中国旅游房地产的特点和模式。根据蓝海战略的价值创新理论，利用蓝海战略帆布和四项行动框架的工具 - 消除 - 减少筹集筹集网格，这项研究探讨了利用旅游房地产的有效方式，提出了旅游房地产剥削模型。拟议的模式将有助于企业创造更多的旅游房地产价值，促进中国旅游房地产的持续，健康和协调发展。

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