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Discussions of Strategic Implementation of Construction Enterprise in Project Management

机译:项目管理建筑企业战略实施的探讨

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Based on the investigation of the current development of construction enterprises, this paper analyzes the necessity for enterprise development strategies. It points out that project is key for construction enterprises to realize their strategic objectives. The paper studies the project-based realization of enterprise strategies from the following three aspects: (1) enterprises should adopt a global view in project management, aspire for maximum value for projects, follow cultural concepts such as brand and system, etc., so as to ensure the consistency between project concept and enterprises’ strategic objectives; (2) they should bring forward project screening methods aimed at different development stages based on differentiation strategy theories; and (3) they should deepen project organization management, to reduce project cost, exert cost advantage, and realize enterprises’ cost leading strategy.
机译:基于对施工企业目前发展的调查,本文分析了企业发展战略的必要性。它指出,该项目是建筑企业实现战略目标的关键。本文从以下三个方面研究了基于项目的企业战略的实现:(1)企业应在项目管理中采取全球观点,渴望最大值的项目,遵循品牌和系统等文化概念等等,所以为了确保项目概念与企业战略目标之间的一致性; (2)他们应该提出基于差异化策略理论的不同发展阶段的项目筛查方法; (3)他们应该深化项目组织管理,减少项目成本,发挥成本优势,实现企业的成本领先战略。

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