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An Analytic Framework for Assessing Automobile Sales Loss from Recalls: A Toyota Case Study

机译：召回中评估汽车销售损失的分析框架：丰田案例研究

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摘要

Automobile companies recall vehicles whenever they are perceived to have defects that affect safety. Between September 2007 and February 2011, there were a total of seventy five recall incidents of various models of Toyota. The volume of recalls ranged from 7,000 vehicles to about 4 million. Based on the size of the recall, the impact on sales is measured in order to understand the customer's reaction under these circumstances. The well-publicized recalls in November 2009 and January 2010 are the focus of this study. The conclusion from the model indicates that major recalls have a negative impact on the market share with three-month lag, while minor recalls showed a positive impact on the market share after four months. Future studies are planned.
机译：汽车公司只要发现有影响安全的缺陷，就会召回车辆。在2007年9月至2011年2月之间，总共发生了75次各种型号丰田汽车的召回事件。召回数量从7,000辆到约400万辆不等。根据召回的规模，对销售的影响进行衡量，以便了解客户在这种情况下的反应。本研究的重点是在2009年11月和2010年1月广为宣传的召回事件。该模型的结论表明，大召回对市场份额有负面影响，为期三个月，而小召回对四个月后的市场份额有正面影响。计划未来的研究。

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