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首页> 外文会议>The National Hydrogen Association's 10th Annual U.S. Hydrogen Meeting, 10th, Apr 7-9, 1999, Vienna, Virginia, USA >Selling Renewable Hydrogen Energy to American Consumers
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Selling Renewable Hydrogen Energy to American Consumers

机译：向美国消费者出售可再生氢能

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摘要

Because of recent advances in the inherent technologies, we will soon be ready to take the hydrogen energy message―and products―to the American people. This paper outlines a blueprint for selling renewable hydrogen energy directly to consumers. The process calls for two simultaneous paths of action: bringing hydrogen energy to consumers and bringing consumers to hydrogen energy. Bringing hydrogen energy to consumers means packaging the technology attractively and presenting it to the consumer for easy purchase. This paper provides specific suggestions for accomplishing these tasks. Bringing consumers to hydrogen energy means launching traditional media and educational campaigns involving television, radio, and print advertisements. This requires identifying likely buyers of hydrogen energy products, their motivations for buying, a message to communicate to them, and the most effective media pathways to communicate this message. A "distributing center" spun off of the National Hydrogen Association would be an ideal organization to coordinate the two-pronged commercialization effort described in this paper.
机译：由于固有技术的最新进展，我们将很快准备将氢能信息和产品传递给美国人民。本文概述了将可再生氢能直接出售给消费者的蓝图。该过程要求同时采取两条行动途径：将氢能带给消费者和将消费者带给氢能。将氢能带给消费者意味着有吸引力的包装技术并将其展示给消费者以方便购买。本文为完成这些任务提供了具体建议。将消费者带到氢能意味着开展传统媒体和教育活动，包括电视，广播和印刷广告。这要求确定氢能源产品的潜在购买者，他们的购买动机，与他们交流的信息以及传达此信息的最有效的媒体途径。由美国国家氢气协会（National Hydrogen Association）成立的“配送中心”将是协调本文所述的两方面商业化工作的理想组织。

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