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首页> 外文会议>Pacific Rim International Conference on Advanced Materials and Processing; 20071105-09; Jeju Island(KR) >Integrating Process, Material and Business Strategies to Transform a Small-Medium Aluminium Products Manufacturer
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Integrating Process, Material and Business Strategies to Transform a Small-Medium Aluminium Products Manufacturer

机译：整合流程，材料和业务策略以转变中小型铝制品制造商

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摘要

The transformation of Bocar Automotive Products from an aluminium products fabricator to an innovative manufacturer supplying automakers with accessory product systems has required the adaptation of forming processes and product capabilities to address the relatively small volumes in the Australian market, strategic change in the company's target markets and cultural change in its internal operations. The strategy for developing new capability in the casting and forming of aluminium alloy products has taken place over 5 years beginning with the bending of extruded shapes, progressing into the forming of sheet aluminium alloys and the casting of bumper bar components, and finally into the integration of these processes into bumper systems for a number of 4 Wheel Drive models. This paper describes the product design, metal forming and production changes that Bocar has introduced and integrated with its marketing strategy to become a recognized innovator in the accessories market in Australia.
机译：Bocar汽车产品公司从铝制品制造商到向汽车制造商提供附件产品系统的创新制造商的转型，需要调整成型工艺和产品能力，以应对澳大利亚市场相对较小的规模，公司目标市场的战略转变以及内部运营中的文化变革。从挤压型材的弯曲开始，发展到铝合金产品的铸造和成型新能力的战略已经进行了5年，从发展到板材铝合金的成型和保险杠部件的铸造，最后到集成将这些过程中的一部分应用于多个4轮驱动车型的保险杠系统。本文介绍了Bocar推出的产品设计，金属成型和生产变更，并将其与营销策略相结合，从而成为澳大利亚配件市场公认的创新者。

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