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Streaming Media: Opportunities and Challenges

机译:流媒体:机遇与挑战

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On April 1, 1999, Yahoo announced to acquire Internet audio and video broadcasting upstart Broadcast.comfor $5.7 billion. News of the acquisition created big bang in the Wall Street, sending Broadcast.com sharessoaring. This event also caused investors to quickly push upwards the valuations of related companies, fromthe branded, leading software solution and service provider RealNetworks, Inc., to small-cap, niche playerssuch as Audiohighway.com and TCI Music, Inc. By delivering live or on-demand audio and video content overthe Internet, streaming media technology has received strong acceptance from both Internet users andindustry players ranging from ISPs to software vendors to content aggregators to network infrastructureproviders. Traditional broadcasters are also monitoring its development since such technology may threatentraditional means of video distribution, especially given that broadband access is growing more ubiquitous andmore affordable to both business and consumer users.After the aggressive buying of Net stocks in late March and early April, shares of broadcast.com,RealNetworks, and other streaming media players, together with the whole Internet sector, had providedinvestors with a reality check by the time this paper was written (up again since October 1999!). However, thewealth creation opportunities of the dot-com gold rush and the potential of streaming media to the World WideWeb still remain very attractive, if not more so. Streaming media will not be a novelty but rather, an integralpart of Internet services. It is the technological pathway to true media convergence. This paper reviews thehistory of streaming media, examines its market segmentation and value proposition, and analyzes streamingmedia's roles and opportunities in the Internet, its promises for new media, and the challenges facing it goingforward.
机译:1999年4月1日,雅虎宣布以57亿美元的价格收购互联网音频和视频广播新贵Broadcast.com。收购的消息在华尔街引起了轰动,使Broadcast.com的股票飙升。此事件还导致投资者迅速提高了相关公司的估值,从品牌化,领先的软件解决方案和服务提供商RealNetworks,Inc.到小型,利基市场的播放器,如Audiohighway.com和TCI Music,Inc。流媒体技术已通过Internet上的点播音频和视频内容得到了Internet用户和行业参与者的广泛认可,从ISP到软件供应商,再到内容聚合器再到网络基础设施提供者,都受到了流媒体的欢迎。传统广播公司也在监视其发展,因为这种技术可能威胁到传统的视频分发方式,特别是考虑到宽带访问正变得越来越普遍,并且企业和消费者用户都可以负担得起。3月下旬和4月初积极购买净股票后,截至撰写本文时(自1999年10月以来再次出现),broadcast.com,RealNetworks和其他流媒体播放器以及整个Internet部门已经为投资者提供了现实检查。然而,互联网淘金热的财富创造机会以及流媒体进入万维网的潜力仍然非常具有吸引力,甚至更多。流媒体将不是新颖的,而是Internet服务的组成部分。这是实现真正媒体融合的技术途径。本文回顾了流媒体的历史,研究了流媒体的市场细分和价值主张,并分析了流媒体在互联网中的作用和机遇,对新媒体的承诺以及其面临的挑战。

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