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首页> 外文会议>PAN-PACIFIC CONFERENCE XXVI（“战略创新、协作融合”泛太平洋管理学会第26届年会） >Agent Based Simulation of Consumers' Purchases Decision Making of Mobile Telecommunication Products
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Agent Based Simulation of Consumers' Purchases Decision Making of Mobile Telecommunication Products

机译：基于Agent的移动电信产品消费者购买决策仿真

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About a decade ago,the mobile phone system began reaching the market in Indonesia.After the mobile phone GSM Indonesia successfully penetrated the market,many service providers in the telecommunications service provider made mobile telecommunications market as a competitive market and continue to change.To face the complex changes,statistical analysis and modeling based variable has weaknesses in explaining aspects of the changes caused by the behavior of consumers / individuals.This research is trying to make a prototype model to challenge the market dynamics of mobile telecommunications services and to analyze how provider can attract consumer's interest to buy their product with respect to consumer's value and life style using agent-based modeling and simulation.We focused on the process of change of consumer preferences mobile communication and decision-making consumer purchases of mobile telecommunication products,and how marketing strategies and knowledge gained from the social environment can affect the individual preferences and consumer purchasing decisions.Based on result of simulation,effort or marketing strategies from provider to attract the customer should be design with respect to values and life style of customer.
机译：大约十年前，移动电话系统开始在印度尼西亚市场。在移动电话GSM Indonesia成功打入市场之后，电信服务提供商中的许多服务提供商都将移动电信市场作为竞争性市场而不断变化。复杂的变化，基于统计分析和建模的变量在解释由消费者/个人的行为引起的变化方面方面存在弱点。本研究试图建立一个原型模型来挑战移动电信服务的市场动态，并分析提供商通过使用基于代理的建模和仿真，可以吸引消费者购买有关其价值和生活方式的产品。我们关注于移动通信消费者喜好的变化过程以及消费者对移动电信产品的购买决策以及营销方式。从社交网络获得的策略和知识环境会影响个人的喜好和消费者的购买决定。基于模拟的结果，应根据提供者的努力或营销策略吸引顾客，并根据顾客的价值观和生活方式进行设计。

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