Developing and Evaluating a Reliable Measure of User Engagement

机译：制定和评估用户参与度的可靠措施

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Increased emphasis on user experiences with technology demonstrates that systems must be not onlyrnusable, but engaging. Engagement, defined as a quality of user experience, is a multidimensionalrnconstruct characterized by aesthetic appeal, novelty, perceived challenge, feedback and control, attention,rnmotivation, and affect. To measure engagement, we developed a multidimensional instrument andrnsurveyed 440 online shoppers to assess its reliability and construct validity. Results of exploratory factorrnanalysis showed that engagement is comprised of six distinct factors: perceived usability, aesthetics,rnfocused attention, involvement, novelty, and endurability.

机译：对技术用户体验的日益重视表明，系统不仅必须是易用的，而且必须具有吸引力。参与度定义为用户体验的质量，是一种多维结构，其特征是美观，新颖，感知到的挑战，反馈和控制，注意力，动机和情感。为了衡量参与度，我们开发了一种多维工具，并调查了440名在线购物者，以评估其可靠性和结构效度。探索性因素分析的结果表明，参与度由六个不同的因素组成：感知的可用性，美观性，注意力集中，参与，新颖性和耐用性。

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来源
《People transforming information – information transforming people》|2008年|p.1-10|共10页
会议地点 Columbus OH(US);Columbus OH(US)
作者
Heather L. OBrien; Elaine G. Toms; E. Kevin Kelloway; Elizabeth Kelley;
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作者单位

School of Library, Information and Archival Studies, UBC, Vancouver, BC;

rnSchool of Business, Dalhousie University, Halifax, NS;

rnSaint Mary's University, Halifax, NS;

rnSchool of Business, Dalhousie University, Halifax, NS;

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正文语种 eng
中图分类信息与知识传播;
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Developing and Evaluating a Reliable Measure of User Engagement

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