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首页> 外文会议>Proceedings of the 10th International Conference on e-Business >The trust in online discussion forums and how they influence patients' intention to adopt medical tourism services
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The trust in online discussion forums and how they influence patients' intention to adopt medical tourism services

机译：对在线讨论论坛的信任以及它们如何影响患者采用医疗旅游服务的意图

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摘要

Demand for medical tourism services originates from lack of health care options locally, increasingly healthcare cost, and improvements in healthcare quality in other countries. Many potential users are anxious about the quality of doctor and facility, as well as other issues (e.g. language barriers, confusion about procedure, and legality). As a result, many potential medical tourists rely on the use of online discussion forums in the decision-making process by seeking useful information and interacting with members who experienced or have the same needs for care abroad. A survey is conducted to collect data from 223 discussion threads in top 3 online discussion forums ranked by 80 participants. Data analysis results show that trust in the use of online discussion forums can help foster trust in hospital and doctor, it has no direct influence on their intention to adopt medical tourism services. Improving trust in doctoral and hospital cannot necessarily help increase the intention of users to adopt these services. Future research may want to seek other important factors such as social influence to help increase the intention of users in adopting medical tourism services.
机译：对医疗旅游服务的需求源于当地缺乏医疗保健选择，医疗保健成本不断提高以及其他国家/地区医疗质量的提高。许多潜在用户担心医生和设施的质量以及其他问题（例如语言障碍，对程序的困惑以及合法性）。结果，许多潜在的医疗游客在决策过程中依靠在线讨论论坛的方式来寻找有用的信息，并与经验丰富或在国外有相同需求的会员进行互动。进行了一项调查，以从80个参与者排名的前3个在线讨论论坛的223个讨论线程中收集数据。数据分析结果表明，对使用在线讨论论坛的信任可以帮助建立对医院和医生的信任，这对他们采用医疗旅游服务的意图没有直接影响。增进对医生和医院的信任并不一定有助于增加用户采用这些服务的意愿。未来的研究可能希望寻求其他重要因素，例如社会影响力，以帮助增加用户采用医疗旅游服务的意愿。

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