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首页> 外文会议>Proceedings of the 17th IAPRI World Conference on Packaging. >The Natural Beauty of Japanese Packaging Design
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The Natural Beauty of Japanese Packaging Design

机译：日本包装设计的自然之美

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摘要

The style of Japanese packaging design pursues a return to origin and nature. It combinescommerce and environmental protection with culture and art felicitously. The natural beauty is sounique that achieves popular favor and the admiration of all people in the world. This article starts withthe style of Japanese convenience food's packaging design, to summarize, there are four main categories.They are expertly designed, environmentally friendly, lightweight, and simple to operate. Then try toanalyze the features and research into the causes behind the characteristics from two points of view, onephilosophical, and the other aesthetic. In addition, this article will be extended to the causes of environmentalawareness and a comprehensive analysis of commercial perspective. Green design is the mainstreamof contemporary design, which is mainly reflected in the choice of materials. Considering environmentalprotection and also cost, it is necessary to pay attention to materials in order to achieve themaximum business value, and enable consumers to purchase and feel the experience of beauty and culturesimultaneously. The Success of Japanese packaging design fully deserves our attention and learning,moreover, it offers an important inspiration to Chinese designer.
机译：日本包装设计的风格追求原始和自然的回归。它将商业和环境保护与文化艺术巧妙地结合在一起。自然之美如此独特，赢得了全世界所有人的青睐和钦佩。本文从日本便民食品的包装设计风格入手，归纳起来主要分为四大类：专业设计，环保，轻巧，操作简单。然后尝试从一种哲学的角度和另一种美学角度分析这些特征并研究其背后的原因。此外，本文还将扩展到引起环境意识的原因并全面分析商业前景。绿色设计是当代设计的主流，主要体现在材料的选择上。考虑到环境保护以及成本，有必要注意材料，以实现最大的商业价值，并使消费者能够同时购买和体验美感和文化体验。日本包装设计的成功值得我们的关注和学习，并且为中国设计师提供重要的启示。

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