Research on Marketing Problems and Countermeasures of Small and Medium Real Estate Enterprise

机译：中小房地产企业营销问题与对策研究。

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With rapid development of the real estate market, China's real estate market has been changed from a seller's market into a buyer's market, market competition become more and more fierce. Real estate marketing has been regarded as a powerful competitive edge. Many traditional marketing management problems have been exposed, effect of marketing were weakened gradually. Based on the analysis of small and medium real estates' marketing problems and the causation in current real estate market, corresponding countermeasures were discussed.

机译：随着房地产市场的快速发展，中国的房地产市场已经从卖方市场转变为买方市场，市场竞争变得越来越激烈。房地产营销被认为是强大的竞争优势。暴露了许多传统的营销管理问题，营销效果逐渐减弱。在分析中小房地产市场营销问题和当前房地产市场成因的基础上，探讨了相应的对策。

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来源
《Proceedings of the 1st international conference on sustainable construction ＆ risk management.;vol. 2.》|2010年|p.1287-1291|共5页
会议地点 Chongqing(CN);Chongqing(CN)
作者
Cheng Lifen;
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作者单位

Dept. of Business Administration, School of Management,Chongqing Jiaotong University, Chongqing, China, 400074;

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会议组织
原文格式 PDF
正文语种 eng
中图分类管理学;管理学;
关键词
small and medium real estate enterprise; real estate marketing; marketing problems; marketing countermeasures;

机译：中小型房地产企业房地产营销营销问题营销对策;

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Research on Marketing Problems and Countermeasures of Small and Medium Real Estate Enterprise

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