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Strategic Reconstruction and Practice of Tourism Enterprises Based on the Value Innovation

机译:基于价值创新的旅游企业战略重构与实践

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摘要

This article analyzes the principle and characteristics of value innovation, proposes the approach of the strategic reconstruction of tourism enterprises. And to economic-type hotel as an example, discusses the strategic reconstruction of tourism enterprises based on the value innovation. It comes to the conclusion that by four steps of removing, reducing, increasing, and the created, tourism enterprises are able to draw a new value curve and provide completely new and superior customer value, or to make a significant improvement of customer value in order to open up new market space for their own.
机译:本文分析了价值创新的原理和特点,提出了旅游企业战略重构的途径。并以经济型酒店为例,探讨了基于价值创新的旅游企业战略重构。得出的结论是,通过删除,减少,增加和创建四个步骤,旅游企业能够绘制新的价值曲线并提供全新的,优越的客户价值,或者可以显着提高客户价值。为自己开拓新的市场空间。

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