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The Strategy Research for Chinese SMEs to Address the Financial Crisis

机译：中国中小企业应对金融危机的策略研究

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摘要

SMEs(Small and Middle Enterprises) in all countries are facing serious challenges in the financial crisis. On the current situation faced by SMEs in China, we must understand the reasons for these difficulties and elements that affect the survival and development of SME. First, the Government should provide a healthy and fair competitive environment and all aspects of support. The most critical for an enterprise is self-help, to establish a good corporate culture and strengthening the organizational cohesion. The competitive of enterprises in the final analysis is talent competition, human resource strategy is crucial for businesses; the enterprises should accord their need to take in the form of strategic alliance, complementary advantages to achieve new development. China has a vast domestic market, SMEs should seize the opportunities to develop new markets, changes the marketing strategies. At the same time, to ensure the vitality of enterprises, must carry out independent innovation, and establish their own brands and core competitiveness.
机译：各国的中小企业（中小企业）在金融危机中都面临着严峻的挑战。从中国中小企业面临的现状来看，我们必须了解造成这些困难的原因和影响中小企业生存和发展的因素。首先，政府应提供一个健康，公平的竞争环境以及所有方面的支持。对企业而言，最关键的是自助，建立良好的企业文化和增强组织凝聚力。归根结底，企业的竞争是人才的竞争，人力资源战略对企业至关重要。企业应根据需要采取战略联盟，优势互补的方式实现新的发展。中国拥有广阔的国内市场，中小企业应抓住机遇，开发新市场，改变营销策略。同时，要保证企业的生命力，必须进行自主创新，树立自己的品牌和核心竞争力。

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