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首页> 外文会议>Proceedings of 2010 international conference on regional management science and engineering >Strategic Transition of Hangzhou Clothing Foreign Trade Enterprises in Global Financial Crisis
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Strategic Transition of Hangzhou Clothing Foreign Trade Enterprises in Global Financial Crisis

机译：全球金融危机下的杭州服装外贸企业战略转型

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摘要

The economic recession in most countries and areas worldwide caused by the subprime lending crisis in the US brings great challenge to Hangzhou clothing foreign trade enterprises which account for a significant percentage in the foreign trade. It is essential how to effectively make, implement and evaluate the enterprise's competition strategy under certain market environment in order to make full use of its advantages and external opportunities, avoid threats and achieve the competition target. Compared to the past, the market competition rules and opponents of the current world clothing trade have changed greatly. In Hangzhou, a large clothing city, the clothing enterprises should adjust their development strategy in future according to changes of the competition as well as the opponents in order to facilitate the development of Hangzhou clothing market and meet international requirements.
机译：美国次贷危机在全球大多数国家和地区造成的经济衰退给杭州服装外贸企业带来了巨大挑战，杭州服装外贸企业在外贸中所占比例很高。如何有效地制定，实施和评估企业在特定市场环境下的竞争策略，以充分利用其优势和外部机会，避免威胁，实现竞争目标，是至关重要的。与过去相比，市场竞争规则和当前世界服装贸易的反对者发生了很大变化。在大型服装城市杭州，服装企业应根据竞争和对手的变化，调整自己的发展战略，以促进杭州服装市场的发展，满足国际需求。

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