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A study on broadcasting and telecom convergence service usage index

机译:广电融合业务使用指标研究

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The progress of digital technology has helped the emergence of new services with the following technical realization: fixed mobile convergence, VoIP(Voice over Internet Protocol), and broadcasting/telecom convergence. As a result, there is a need for measures to invigorate the use of broadcasting and telecom convergence service through quantitative assessment on the level of utilization and performance of the broadcasting and telecom convergence service. In order to estimate the usage level of the current users of broadcasting and telecom convergence service, we concentrated on the previous studies on Index level for broadcasting, telecom and service. Based on these studies, we constructed broadcasting and telecom convergence usage index model with a framework composed of three levels: convergence, usage, and satisfaction. Convergence is a variable for measuring degree of supply and management for broadcasting and telecom convergence infrastructure. It is sub-divided into convergence infra level, convergence operation level, broadcasting and telecom infrastructure, and broadcasting and telecom market environment. Usage is a variable measuring usage level of the broadcasting and telecom convergence service and its result products and sub-divided into use frequency, use time, use Range, efficiency, convenience, and economic feasibility. Satisfaction is a variable for general satisfaction of the users of broadcasting and telecom convergence service and composed of tangibles, reliability, responsiveness, and empathy. The model and indicators we have developed here to measure the usage level of real users of broadcasting and telecom convergence service is expected to be applied in substantive estimation and assessment in future studies on broadcasting and telecom convergence service.
机译:数字技术的进步通过以下技术实现帮助新服务的出现:固定移动融合,VoIP(互联网协议语音)和广播/电信融合。结果,需要采取措施通过对广播和电信融合服务的利用水平和性能进行定量评估来促进广播和电信融合服务的使用。为了估算当前广播和电信融合服务用户的使用水平,我们集中研究了以前有关广播,电信和服务指数水平的研究。基于这些研究,我们构建了广播和电信融合使用指数模型,其框架由融合,使用和满意度三个层次组成。融合是衡量广播和电信融合基础设施的供应和管理程度的变量。它细分为融合基础层,融合运营层,广播和电信基础设施以及广播和电信市场环境。使用量是衡量广播和电信融合服务及其结果产品的使用水平的变量,并细分为使用频率,使用时间,使用范围,效率,便利性和经济可行性。满意度是广播和电信融合服务用户总体满意度的一个变量,由有形,可靠性,响应能力和同理心组成。我们在此开发的用于测量广播和电信融合服务实际用户使用水平的模型和指标有望在未来的广播和电信融合服务研究中用于实质性评估和评估。

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