CUSTOMERS’ ACCEPTANCE BEHAVIOR ON MOBILE INTERNET SERVICES

机译：客户对移动互联网服务的接受行为

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A new model is established to analyze customers’ acceptance behavior on mobile internet services. Ten different representative mobile internet services are surveyed and studied, and the key factors influencing customers’ acceptance behavior on these services are analyzed. It is found that mobile internet services with different kinds of features are affected differently by the four independent factors, some of which would be the dominant factors. This provides guidelines to the mobile internet service carriers to improve the service and attract more customers.

机译：建立了一个新模型来分析客户对移动互联网服务的接受行为。对十种不同的代表性移动互联网服务进行了调查和研究，分析了影响客户对这些服务的接受行为的关键因素。研究发现，具有不同特征的移动互联网服务受四个独立因素的影响不同，其中四个因素是主要因素。这为移动互联网服务运营商提供了指南，以改善服务质量并吸引更多客户。

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来源
《Proceedings of 2011 international conference on communication technology and application》|2011年|1-5|共5页
会议地点 Beijing(CN)
作者
Min Lu; Min Zhu;
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作者单位

Institute of Communications Management Research, China Academy of Telecommunication Research of MIIT, Beijing 100191, China;

Institute of Communications Management Research,China Academy of Telecommunication Research of MIIT, Beijing 100191, China;

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会议组织
原文格式 PDF
正文语种 eng
中图分类通信;
关键词
mobile internet service; technology acceptance; UTAUT; perceived cost;

机译：移动互联网服务；技术验收； UTAUT；感知成本;

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CUSTOMERS’ ACCEPTANCE BEHAVIOR ON MOBILE INTERNET SERVICES

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