Study on the Reform of Informatization Experimental Teaching in Marketing Major of Colleges

机译：高校市场营销专业信息化实验教学改革研究

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摘要

Based on the analysis of the current situation and status of informatization experimental teaching in marketing major in our country, the article discovers the main deficiencies in many aspects, including teaching objectives, content arrangement, teaching modes, related curriculum provisions, teacher training as well as laboratory environment management, and then puts forward the relevant methods on the teaching reform, to solve the problems occurred in the informatization experimental teaching systematically and improve the teaching effect as well as the students' comprehensive quality.

机译：在分析我国市场营销专业信息化实验教学的现状和现状的基础上，发现了教学目标，内容安排，教学方式，相关课程设置，师资培训以及教师培训等诸多方面的主要不足。实验室环境管理，然后针对教学改革提出了相关的方法，系统地解决了信息化实验教学中出现的问题，提高了教学效果和学生的综合素质。

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来源
《Proceedings of 2014 international symposium - international marketing science and information technology》|2014年|83-87|共5页
会议地点 Melbourne(AU)
作者
ZHU Jingjing; ZHANG Yanbai; YANG Jianzhao;
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作者单位

School of Society Science, Shijiazhuang Posts and Telecommunications College, P.R.China,050021;

School of Commercial, Shijiazhuang University of Economics, P.R.China, 050031;

School of Commercial, Shijiazhuang University of Economics, P.R.China, 050031;

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会议组织
原文格式 PDF
正文语种 eng
中图分类市场学;
关键词
Marketing major; Informatization experiment; Teaching reform;

机译：市场营销专业；信息化实验；教学改革;

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Study on the Reform of Informatization Experimental Teaching in Marketing Major of Colleges

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