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Emotion -and area-driven topic shift analysis in social media discussions

机译:社交媒体讨论中情绪和区域驱动的话题转移分析

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摘要

Internet-based social media platforms allow individuals to discuss/comment on the “topic” of an article in an interactive manner. The topic of a comment/reply in these discussions occasionally shifts, sometimes drastically and abruptly, other times slightly, away from the topic of the article. In this paper we study the phenomena of topic shifts in article-originated social media comments, and identify quantitatively the effects on topic shifts of comments (i) emotion levels (of various emotion dimensions), (ii) topic areas, and (iii) the structure of the discussion tree. We show that, with a better understanding of the topic shift phenomena in comments, automated systems can easily be built to personalize and cater to the comment-browsing and comment-viewing needs of different users.
机译:基于Internet的社交媒体平台允许个人以交互方式讨论/评论文章的“主题”。在这些讨论中,评论/答复的主题有时会偏离本文的主题,有时会发生剧烈而突然的变化,有时甚至会略有不同。在本文中,我们研究了源自文章的社交媒体评论中主题转移的现象,并定量确定了评论对主题转移的影响(i)情感水平(各种情感维度),(ii)主题区域和(iii)讨论树的结构。我们显示,通过更好地理解评论中的主题转移现象,可以轻松构建自动化系统来个性化并满足不同用户的评论浏览和评论查看需求。

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