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Blogging at work and the corporate attention economy

机译：在工作中写博客和企业关注经济

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摘要

The attention economy motivates participation in peer-produced sites on the Web like YouTube and Wikipedia. However, this economy appears to break down at work. We studied a large internal corporate blogging community using log files and interviews and found that employees expected to receive attention when they contributed to blogs, but these expectations often went unmet. Like in the external blogosphere, a few people received most of the attention, and many people received little or none. Employees expressed frustration if they invested time and received little or no perceived return on investment. While many corporations are looking to adopt Web-based communication tools like blogs, wikis, and forums, these efforts will fail unless employees are motivated to participate and contribute content. We identify where the attention economy breaks down in a corporate blog community and suggest mechanisms for improvement.
机译：注意力经济促使人们参与YouTube和Wikipedia等Web上的同行生产网站。但是，这种经济似乎在崩溃。我们使用日志文件和访谈研究了一个大型内部公司博客社区，发现员工在为博客做出贡献时期望受到关注，但这些期望常常没有得到满足。就像外部博客圈一样，少数人得到了最多的关注，而许多人却很少得到或根本没有。员工对投入时间表示沮丧，几乎没有或什至没有察觉到投资回报。尽管许多公司希望采用基于Web的通信工具，例如博客，维基和论坛，但除非员工有动力参与和贡献内容，否则这些努力将失败。我们确定了企业博客社区中注意力经济的崩溃点，并提出了改善机制。

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