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Two-Dimensional Model of Channel Member and Customer Evaluation Management

机译:渠道成员与客户评价管理的二维模型

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摘要

The customer evaluation management model has been established based on two criteria, the customer market strength and how attractive that customer is to a given supplier. This study suggests that customers can be divided into three groups, namely, those that are highly desirable to the supplier, those of average desirability and those that are least desirable. Through the customer evaluation management model, we can evaluate customers' current relationships to suppliers and formulate an innovative and dynamic management plan for their future relationships, founded on an empirical basis of customer management strategy.
机译:客户评估管理模型是基于两个标准建立的,即客户市场实力和该客户对给定供应商的吸引力。这项研究表明,客户可以分为三类,即对供应商非常满意的客户,平均需求的客户和最不满意的客户。通过客户评估管理模型,我们可以基于客户管理策略的经验基础,评估客户与供应商的当前关系,并为他们未来的关系制定创新的动态管理计划。

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