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Study of competitiveness enhancing strategy of the corporate social performance perspective: Based on the CSP three-dimensional model

机译:企业社会绩效视角下的竞争力提升策略研究:基于CSP三维模型

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摘要

Corporate social performance (CSP) is the complement and development of Corporate Social Responsibility (CSP). In this paper, it adopts the method of combining both the empirical research and the normative research to study the way that improves corporate competitive power. It suggests that the impact of CSP on corporate competitive power is reflected in the Product level, the System level, the Core level and so forth, which are mainly shown on several respects of attracting talented persons, setting up enterprise's image, stabilizing customer sources and being in a good financial performance. Then, it also proposes some suggestions about how to build up corporate competitive power and to get the marketing competitive advantages that based on CSP Three-dimensional model. The conclusion shows that competitive power increasing is related to whether enterprises performance their social responsibilities, and which is the new pivot for enterprises to dig the competitive advantages.
机译:企业社会绩效(CSP)是企业社会责任(CSP)的补充和发展。本文采用实证研究与规范研究相结合的方法来研究提高企业竞争力的方法。这表明,CSP对企业竞争能力的影响体现在产品水平,系统水平,核心水平等方面,主要体现在吸引人才,树立企业形象,稳定客户来源和提高客户满意度等几个方面。财务状况良好。然后,针对基于CSP三维模型的企业竞争力建设和市场竞争优势提出了一些建议。结论表明,竞争力的增强与企业是否履行社会责任有关,这是企业挖掘竞争优势的新动力。

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