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首页> 外文会议>The proceedings of the 2nd international conference on value engineering and value management (2009) >Study on the Customer Perceived Value of Electric Power Business Hall Based on SEM
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Study on the Customer Perceived Value of Electric Power Business Hall Based on SEM

机译：基于SEM的电力营业厅顾客感知价值研究

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摘要

The main driving factors of customer perceived value are divided into positive related factors and negative related factors. Image value, function value and experience value belong to positive related factor, while customer perceived pay belongs to negative related factor. Based on structural equation modeling, customer data of A provincial power company business hall was analyzed firstly. Then the results showed that the function value and experience value had a greater impact on customer perceived value, image value and perceived pay had a relatively slighter impact compared with the function value and experience value. Therefore, to increase the customer perceived value should mainly raise the function value and experience value. Finally, some suggestions were given out according to the obtained conclusions.
机译：顾客感知价值的主要驱动因素分为正相关因素和负相关因素。图像价值，功能价值和体验价值属于正​​相关因素，而客户感知薪酬属于负相关因素。基于结构方程模型，首先分析了某省电力公司营业厅的客户数据。结果表明，功能价值和体验价值对客户感知价值的影响较大，图像价值和感知报酬与功能价值和体验价值相比影响较小。因此，增加客户感知价值应主要提高功能价值和体验价值。最后，根据得出的结论提出了一些建议。

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