The Impact of Country-of-Origin Image, Consumer Ethnocentrism and Animosity on Purchase Intention

机译：原产国的形象，消费者的民族中心主义和幻想对购买意愿的影响

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The purpose of this study is to examine the effects of country-of-origin image, consumer ethnocentrism and animosity on the purchase of domestic and foreign products in China. A questionnaire survey was conducted with convenience sample. The results indicate that the effects of consumer ethnocentrism are significant in the case of domestic and foreign products in China, and the hypotheses of country-of-origin image on purchase intention of domestic products, animosity on perceived quality of both domestic and foreign products were not supported. Implications for managers of domestic and multinational companies are also discussed.

机译：这项研究的目的是检验原籍国形象，消费者民族中心主义和仇恨情绪对中国购买国内外产品的影响。使用便利性样本进行了问卷调查。结果表明，消费者民族中心主义对中国国内和国外产品的影响显着，原产国形象对国内产品购买意愿，对国内外产品感知质量的敌意的假设是不支持。还讨论了对国内和跨国公司经理的影响。

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来源
《Proceedings of the 4th Conference on Systems Science, Management Science amp; System Dynamics.》|2010年|p.207-212|共6页
会议地点 Shanghai(CN);Shanghai(CN)
作者
Xian Guo Li; Xia Wang; Da Lei;
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作者单位

Departmant of Marketing School of Business, Renmin University of China Beijing, China;

Departmant of Marketing School of Business, Renmin University of China Beijing, China;

Departmant of Marketing School of Business, Renmin University of China Beijing, China;

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会议组织
原文格式 PDF
正文语种 eng
中图分类系统科学;系统科学;管理学;
关键词
country-of-origin image; consumer ethnocentrism; animosity;

机译：原籍国形象消费者民族中心主义厌恶;

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1. The Impact of Country-of-Origin Image, Consumer Ethnocentrism and Animosity on Purchase Intention [J] . Xianguo Li, Jing Yang, Xia Wang, Journal of software . 2012,第10期

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2. The role of animosity, religiosity and ethnocentrism on consumer purchase intention: A study in Malaysia toward European brands [J] . Sadra Tabassi, Pouyan Esmaeilzadeh, Murali Sambasivan African Journal of Business Management . 2012,第23期

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3. Country-of-origin misclassification awareness and consumers' behavioral intentions Moderating roles of consumer affinity, animosity, and product knowledge [J] . Cakici N. Meltem, Shukla Paurav International marketing review . 2017,第3期

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4. The Impact of Country-of-Origin Image, Consumer Ethnocentrism and Animosity on Purchase Intention [C] . Xian Guo Li, Xia Wang, Da Lei SSMSSD10 . 2011

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5. Consumer receptivity of foreign products: The roles of country -of -origin image, consumer ethnocentrism and animosity [D] . Carter, Larry Lee, Jr. 2009

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7. The Impact of Consumer Animosity and Consumer Ethnocentrism on Intention to Purchase Foreign Products: The Case of Chinese Branded Household Appliances in Vietnam Market [O] . Nguyen ThiHuong Giang 2015

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The Impact of Country-of-Origin Image, Consumer Ethnocentrism and Animosity on Purchase Intention

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