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Antecedents and Outcomes of Innovativeness

机译:创新的前因和结果

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摘要

The extent of firms' innovativeness (i.e., capacity of innovate) has been regarded one of the critical components for the success of firms. However, relatively little is known about the drivers of innovativeness and how those drivers operate via organizational innovativeness to influence firm performances. The roles of organizations' key strategic orientations, i.e., customer orientation, competitor orientation, technology orientation, and internal/cost orientation, were examined as antecedents of innovativeness. Additionally, the relationships from innovativeness to firm performances were investigated in order to clarify the conflicts of previous studies, i.e., from firms' innovativeness through customer satisfaction and market adaptability to firms' profitability. The findings showed the effects of customer orientation, competitor orientation, and technology orientation through innovativeness on firm performances. Interesting implications were presented especially regarding multiple roles of strategic orientations on organizational innovativeness and performances, along with limitations and some future research directions.
机译:企业创新的程度(即创新能力)被认为是企业成功的关键因素之一。但是,关于创新的驱动因素以及这些驱动因素如何通过组织创新来影响公司绩效的知识知之甚少。考察了组织关键战略方向(即客户方向,竞争对手方向,技术方向和内部/成本方向)的作用,以此作为创新的先决条件。另外,研究了从创新性到公司绩效的关系,以阐明以前研究的矛盾,即从公司的创新性到客户满意度以及市场对公司盈利能力的适应性。调查结果显示了通过创新对客户绩效,客户导向,竞争对手导向和技术导向的影响。提出了有趣的启示,尤其是关于战略方向对组织创新和绩效的多重作用,以及局限性和一些未来的研究方向。

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