Research on the Influence of Country-of-Origin Effect to Brand Attitudes of Chinese Consumers on Luxury Goods

机译：原产国效应对中国消费者对奢侈品品牌态度的影响研究

获取原文

获取原文并翻译 | 示例

页面导航

摘要
著录项
相似文献
相关主题

摘要

This research aims to examine Chinese consumers' brands attitudes for luxury under the influence of country-of-origin effept. Qualitative and quantitative methods are applied, with the data of 200 respondents and analyzed with the SPSS software package. The research found that COO effect was significant in evaluation attitudes to general luxury brands. At the same time, significant COO effect did exist in evaluation attitudes to most luxury categories. All these showed that COO effect does generally exist to luxury in brand attitudes of Chinese consumers.

机译：这项研究旨在考察在原籍国影响下中国消费者对奢侈品牌的态度。采用定性和定量方法，收集了200名受访者的数据，并使用SPSS软件包进行了分析。研究发现，COO效应在对一般奢侈品牌的评价态度中具有重要意义。同时，对大多数奢侈品类别的评估态度中确实存在明显的首席运营官效应。所有这些表明，在中国消费者的品牌态度中，COO效应确实普遍存在于奢侈品中。

著录项

来源
《Proceedings of the 8th international conference on innovation and management》|2011年|1088-1092|共5页
会议地点 Kitakyushu(JP)
作者
Wang Dan; Chen Yani; Han Jintao;
展开▼
作者单位

School of Management, Wuhan University of Technology, Wuhan, P.R.China, 430070;

School of Management, Wuhan University of Technology, Wuhan, P.R.China, 430070;

School of Management, Wuhan University of Technology, Wuhan, P.R.China, 430070;

展开▼
会议组织
原文格式 PDF
正文语种 eng
中图分类经济计划与管理;
关键词
Country-of-Origin effect; Luxury; Brand attitudes; Chinese consumers;

机译：原产国效应；豪华;品牌态度；中国消费者;

相似文献

外文文献
中文文献
专利

1. Investigation the Effect of Country-of-Origin on Consumer Perception and Purchase Intention of Luxury Brands: Case Study - Luxury Branded of Switzer Watches [J] . Mohammad Ali Abdolvand, Atoosa Forough, Sam Tavakkoli Targhi Journal of Accounting & Marketing . 2017,第4期

机译：研究原产国对奢侈品牌消费者感知和购买意愿的影响：案例研究-Switzer手表的奢侈品牌
2. Effects of Country-of-Origin on Buying Behavior: A Study of the Attitudes of United States Consumers to Chinese-brand Automobiles [J] . Ken Chinen, Yang Sun International Journal of Management . 2011,第2期

机译：原产国对购买行为的影响：美国消费者对中国品牌汽车的态度研究
3. Factors Influencing Attitudes and Intention to Purchase Counterfeit Luxury Brands among Indonesian Consumers [J] . International Journal of Marketing Studies . 2013,第4期

机译：影响印尼消费者购买假冒奢侈品牌的态度和意愿的因素
4. The Influence of Country-of-origin on Consumer Purchase Intention: The Mobile Phones Brand from China [C] . Nor Sara Nadia Muhamad Yunus, Wan Edura Wan Rashid international conference on marketing and retailing . 2017

机译：原产地对消费者购买意图的影响：来自中国的手机品牌
5. Analysing the Impact of Luxury Fashion Brands' Firm-Generated Content on Consumer's Attention, Attitudes and Purchase Intention in China, and the Moderating Effects of Involvement [D] . Yao, Yao. 2021

机译：分析奢侈品时尚品牌企业生成内容对消费者注意力，态度和购买意图的影响，以及参与的调节效果
6. Psychological switching mechanism of consumers luxury and non-luxury brand attitude formation: the effect of store location prestige and self-congruity [O] . Ken Kumagai, Shinya Nagasawa 2019

机译：消费者奢侈品和非奢侈品品牌态度形成的心理转换机制：商店位置信誉和自我一致性的影响
7. Factors Influencing Attitudes and Intention to Purchase Counterfeit Luxury Brands among Indonesian Consumers [O] . Ayu Hema Ajeng Diwasasri, Anas Hidayat 2013

机译：影响印尼消费者购买假冒奢侈品牌的态度和意愿的因素

Research on the Influence of Country-of-Origin Effect to Brand Attitudes of Chinese Consumers on Luxury Goods

摘要

著录项

相似文献

相关主题

期刊订阅