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首页> 外文会议>Proceedings of the eleventh West Lake international conference on small amp; medium business. >Countermeasures on the Application of Niche Strategy for Small and Medium-sized Enterprises in Zhejiang Province
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Countermeasures on the Application of Niche Strategy for Small and Medium-sized Enterprises in Zhejiang Province

机译：生态位战略在浙江省中小企业中的应用对策。

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摘要

In the financial crisis, small and medium-sized enterprises have suffered the impact blow. In the face of rising production costs, the plight of blocked exports, small and medium-sized enterprises (SMEs) should seek the niche market actively in order to cope with the negative effects of export disruption, because the niche strategy is specially designed for the late-enterprise in both the domestic or foreign markets. This paper analyzes the characteristics of SMEs and the environment in Zhejiang Province, and points out that niche strategy is the effective strategic choice for SMEs in Zhejiang Province. Furthermore, it describes the effective measures for niche strategy implementation.
机译：在金融危机中，中小企业受到了冲击。面对生产成本上升，出口受阻的困境，中小型企业应积极寻求利基市场，以应对出口中断的不利影响，因为利基战略是专门为企业而设计的。在国内或国外市场的后期企业。本文分析了浙江省中小企业的特点和环境，指出生态位战略是浙江省中小企业的有效战略选择。此外，它描述了实施利基战略的有效措施。

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