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An Empirical Study on Tourism Service Supply Chain: Branding Wuhan as a Tourist Destination

机译:旅游服务供应链实证研究:以武汉为旅游目的地品牌

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Supply chain management (SCM) in the manufacturing industry has attracted most researchers’ interest. However, not many studies are found on the SCM in the tourism industry. This paper focuses on SCM in the tourism service context. Through an extensive literature on SCM and service management theories, and a large survey with questionnaires to different levels of the local government, tourism operators and tourists, this paper examines the characteristics of tourists’ destination, identifies and explores the desirability in tourism service supply chains (TSSC) from different perspectives. Meanwhile, it also provides a systematic and theoretical review of economics and complexity scientific studies for the philosophy and framework of desirability in building the tourists’ destination. This research on TSSC is expected to provide some valuable insights into the service supply chain to the academia and to the practitioners in tourism and hospitality industry.
机译:制造业中的供应链管理(SCM)吸引了大多数研究人员的兴趣。但是,在旅游业中关于供应链管理的研究很少。本文着重于旅游服务环境中的供应链管理。通过广泛的关于供应链管理和服务管理理论的文献,以及对地方政府,旅游经营者和游客不同层次的问卷调查,本文考察了游客目的地的特征,确定并探索了旅游服务供应链的可取性(TSSC)从不同的角度来看。同时,它还提供了关于经济学和复杂性科学研究的系统和理论综述,以探讨建立游客目的地的可取性的哲学和框架。对TSSC的这项研究有望为学术界以及旅游业和酒店业从业人员提供有关服务供应链的宝贵见解。

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