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Beyond the Buzz: Planning Library Facebook Initiatives Grounded in User Needs

机译：超越嗡嗡声：基于用户需求规划Facebook计划

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摘要

Since this study was conducted in 2007, Facebook has continued to launch new features that provide expanded services both within and outside the site. Use for commercial and political purposes has grown, and the behavioral norms within the site have become more formally articulated. As with any social environment, however, these norms and uses are constantly changing, so librarians participating effectively in this online medium will find social attentiveness and acumen to be just as necessary as professional and technological savvy. And while librarians should accept that their presence on Facebook may be unwelcome to some students, they should not be dissuaded from exploring the site and capitalizing on the promise that social networking tools offer for new and exciting library initiatives.
机译：自2007年进行这项研究以来，Facebook继续推出新功能，在网站内外提供扩展服务。用于商业和政治目的的用途已经增加，并且站点内的行为规范已变得更加正式。但是，与任何社交环境一样，这些规范和用途也在不断变化，因此，有效参与此在线媒体的图书馆员会发现，与专业和技术娴熟的人一样，社交注意力和敏锐性是必要的。尽管图书馆员应该接受某些学生可能不喜欢在Facebook上露面，但也不应劝阻他们探索该网站并利用社交网络工具为新颖而激动人心的图书馆计划提供的希望。

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