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Performance and Strategy in International Business Development

机译：国际业务发展中的绩效和战略

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摘要

The phenomena of globalization and regionalization through economic competition which sparked a global scale on access to resources and the possibility of entering new markets, turned, lastly, firm management stance towards ensuring a competitive advantage, regarded as the only factor which can determine not only the survival and maintenance of the company, but also winning a sustainable competitive position in the market. Located in the Centre of any strategy, competitive advantage is the one that gives its extent and the success of the whole company's strategic management approach. In the process of internationalizing companies go through a series of steps when entering a foreign market. The decision to penetrate international markets constitute an important step that can shape the new opportunities and broaden the horizons of expansion and growth, while entailing a risk of very big due to significant complexity associated with international business environment.
机译：由于经济竞争而引起的全球化和区域化现象，在全球范围内引发了对资源的获取和进入新市场的可能性，最后，坚定的管理态度转向确保竞争优势，这被视为唯一的因素，不仅可以决定竞争优势。公司的生存和维护，也赢得了市场上可持续的竞争地位。竞争优势位于任何战略的中心，这是赋予竞争优势的程度以及整个公司战略管理方法的成功之处。在国际化过程中，公司进入国外市场要经过一系列步骤。决定打入国际市场是迈出的重要一步，它可以塑造新的机遇并拓宽扩张和增长的视野，同时由于与国际商业环境相关的复杂性而带来巨大风险。

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