Comparative Analysis of the Web Marketing Strategies implemented by the Higher Education Institutions

机译：高校实施网络营销策略的比较分析

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Our paper emphasizes the analysis of the web marketing strategies implemented on four Romanian universities and four European universities websites. We reveal the main components of the online communication strategies focused on web marketing tools and social networks, in order to outline the cultural differences referring to web marketing approaches in different countries from the European Union. We consider that our paper has significant implications on the higher education e-strategies as it provides a high visibility of the academic institutions in the online environment which is appreciated by the main target represented by the students.

机译：本文重点分析了在四所罗马尼亚大学和四所欧洲大学网站上实施的网络营销策略。我们揭示了针对网络营销工具和社交网络的在线交流策略的主要组成部分，以概述涉及欧盟不同国家/地区网络营销方法的文化差异。我们认为我们的论文对高等教育电子策略具有重要意义，因为它在在线环境中为学术机构提供了很高的知名度，受到学生代表的主要目标的赞赏。

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来源
《Recent advances in management, marketing, finances》|2010年|p.192-199|共8页
会议地点 Penang(MY);Penang(MY)
作者
MICU ADRIAN; MICU ANGELA ELIZA; LUKACS EDIT; SUSANU IRINA; CRISTACHE NICOLETA; et al;
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作者单位

Management-Marketing DepartmentrnUniversity "Dunarea de Jos" of GalatirnStr. Domneasca, no. 47, ROMANIA;

Management-Marketing DepartmentrnUniversity "Dunarea de Jos" of GalatirnStr. Domneasca, no. 47, ROMANIA;

Management-Marketing DepartmentrnUniversity "Dunarea de Jos" of GalatirnStr. Domneasca, no. 47, ROMANIA;

Management-Marketing DepartmentrnUniversity "Dunarea de Jos" of GalatirnStr. Domneasca, no. 47, ROMANIA;

Management-Marketing DepartmentrnUniversity "Dunarea de Jos" of GalatirnStr. Domneasca, no. 47, ROMANIA;

et al;

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原文格式 PDF
正文语种 eng
中图分类商品流通与市场;
关键词
communication; higher education; online marketing; social networks;

机译：通讯;高等教育;网上营销;社交网络;

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Comparative Analysis of the Web Marketing Strategies implemented by the Higher Education Institutions

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