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Belgrade as a tourism destination: strategic management aspects

机译:贝尔格莱德作为旅游胜地:战略管理方面

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摘要

The paper presents the key strategic management aspects of tourist destination. Special attention is given to planning the development of tourist destinations as a critical stage of the process of strategic management. Starting from the key elements of the market offers a tourist destination, the paper briefly described the basic variables of strategic aspects of tourist destinations in the function of achieving the strategic goals of a tourist destination. Starting point in the work are visitor tourist destination, their characteristics, needs, preferences, requirements and wishes.
机译:本文介绍了旅游目的地的关键战略管理方面。作为战略管理过程的关键阶段,特别重视规划旅游目的地的发展。从提供旅游目的地市场的关键要素入手,简要介绍了旅游目的地战略方面在实现旅游目的地战略目标中的基本变量。工作的出发点是游客的旅游目的地,其特征,需求,喜好,要求和愿望。

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