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THE DESIGN OF COLLABORATIVE NEGOTIATION PROCESS FOR THE BARGAINING PROBLEM BETWEEN MAKER AND RETAILER

机译:制造商与零售商之间的讨价还价的协商谈判过程的设计

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摘要

In the high-tech electronics equipment industry, there are many sources of uncertainty across the entire supply chain. These are influencing the supply chain performance dramatically in terms of inventory and customer service level. Especially, in the case of decision making about the bargaining problem, the conflict of interests between maker and retailer inevitably leads to various inefficient results. To mitigate the problematic situations, we suggest a collaborative negotiation process by adopting the advantages of ‘‘Nash bargaining solution''. First, we develop the collaborative process by translating the four axioms into the appropriate conditions and detail procedures. Also, we propose the coordinator which has a role to facilitate the negotiation efficiently. Finally, we show the benefits of the proposed model by comparing with either non-cooperative or integrated scenario.
机译:在高科技电子设备行业中,整个供应链中存在许多不确定性来源。这些都在库存和客户服务水平方面极大地影响了供应链的绩效。特别是,在就议价问题做出决策的情况下,制造商和零售商之间的利益冲突不可避免地导致各种效率低下的结果。为了减轻问题的困扰,我们建议采用“纳什议价解决方案”的优势进行协作谈判。首先,我们通过将四个公理转换为适当的条件和详细程序来发展协作过程。另外,我们建议协调员,其职责是有效促进谈判。最后,我们通过与非合作或集成方案进行比较来展示所提出模型的好处。

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