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Enabling Digital Transformation in SMEs by Combining Enterprise Ontologies and Service Blueprinting

机译：结合企业本体和服务蓝图，实现中小企业的数字化转型

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摘要

The goal of every business is to grow in a way to provide better services as per demanding trends. As the 21st century is considered the era of technology, any business that does not adopt and modernize its services, will face the lack of customer interest. Moreover, transforming the services to the digital service, businesses can grow faster than normal. In this research our target is to invite and encourage the SMEs to upgrade their services by using the cloud. Small businesses require high flexibility and have a broad range of service preferences. At the same time SMEs have unique requirements while having limited budgets. Although there are millions of cloud services available, SMEs still struggle to exploit the full potential of the cloud. Decision makers in SMEs often lack the required knowledge about how cloud services can push their business forward. We propose a concept for SMEs which suggests the appropriate cloud service for their (individual) business. For this we use two different tools, service blueprinting (Human interpretable) and ontologies (Machine interpretable). Service blueprinting helps to observe and organize the service processes with respect to customer's point of view. On the other hand, by knowing business nature and service blueprinting technique, ontologies can help to propose an appropriate cloud service for the business owners.
机译：每项业务的目标都是以一种能根据需求趋势提供更好服务的方式发展。由于21世纪被认为是技术时代，任何不采用其服务并使之现代化的业务都将面临缺乏客户兴趣的问题。此外，通过将服务转换为数字服务，企业可以比正常增长更快。在这项研究中，我们的目标是邀请和鼓励中小企业使用云来升级其服务。小型企业需要高度的灵活性，并具有广泛的服务偏好。同时，中小企业在预算有限的情况下有独特的要求。尽管有数以百万计的云服务可用，但中小企业仍在努力开发云的全部潜力。中小型企业的决策者通常缺乏有关云服务如何推动其业务发展的必要知识。我们为中小型企业提出一个概念，为中小型企业（个人）提供适当的云服务。为此，我们使用了两种不同的工具：服务蓝图（人类可解释）和本体（机器可解释）。服务蓝图有助于从客户角度观察和组织服务流程。另一方面，通过了解业务性质和服务蓝图技术，本体可以帮助为业务所有者提供适当的云服务。

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