Cyber ‘Lemon’ Problem and E-Consumer's Behavior Model

机译：网络“柠檬”问题和电子消费者的行为模型

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The ‘lemon’ problem means the informational asymmetries resulted from the products quality uncertainty. It was suggested by the American economist George Akerlof (1970), who is one of Nobel Economics Prize laureates in 2001.The purpose of this paper is to analyze Internet consumer’s behaviors under the cyber ‘lemon’. The paper builds up e-consumer’s behavionrs model that based on Akerlof’s ‘lemon’ theory and puts forward the ideas eliminating the cyber ‘lemon’ problem in the e-commerce market. Finally, for providing empirical evidence, the thesis discusses the case from China e-commerce market.

机译：“柠檬”问题意味着产品质量不确定性导致信息不对称。它是由2001年诺贝尔经济学奖获得者之一的美国经济学家乔治·阿克尔洛夫（George Akerlof，1970）提出的。本文的目的是分析网络消费者在网络“柠檬”下的行为。本文建立了基于Akerlof的“柠檬”理论的电子消费者行为模型，并提出了消除电子商务市场中网络“柠檬”问题的想法。最后，为提供经验证据，本文从中国电子商务市场的案例进行了讨论。

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来源
《The Seventh Wuhan International Conference on E-Business: Unlocking the Full Potential of Global Technology》|2008年|2519-2524|共6页
会议地点 Wuhan(CN)
作者
JIN Min Li; rnYANG Xue Guo;
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作者单位

Yong Pan@School of Information,Henan University of Finance and Economics,Zhengzhou,China--;

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会议组织
原文格式 PDF
正文语种 eng
中图分类贸易经济;计算技术、计算机技术;
关键词
‘lemon'problem; informational asymmetries; adverse selection; e-commerce markets;

机译：“柠檬”问题；信息不对称；不良选择；电子商务市场;

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Cyber ‘Lemon’ Problem and E-Consumer's Behavior Model

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