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Reducing lighting energy use in retail display windows

机译:减少零售展示橱窗中的照明能耗

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A field study was conducted at three clothing stores to validate previous laboratory findings indicating that colored LEDs used as background display lighting could: 1) lower the power demand of accent lighting by up to 50 percent; and 2) provide greater attention capture and visual appeal than current lighting practice. Blue LEDs provided a colored background for window mannequins by illuminating white backdrops. Eliminating fluorescent general lighting and reducing the number and wattage of halogen accent lamps in the display windows reduced the lighting power demand by up to 50 percent. During an eight-week period, more than 700 shoppers rated the attractiveness, eye-catching ability, comfort, and visibility of four different lighting conditions. The results of this field study showed that by introducing color contrast between the displayed objects and the background, the power demand of the accent lighting could be reduced by up to 50 percent without sacrificing visual appeal, visibility, ability to capture the attention of shoppers, and the ability to see the colors of the objects on display. Furthermore, the sales of the products on display were not affected by the 50 percent reduction in lighting.
机译:在三家服装店进行了现场研究,以验证以前的实验室发现,这些结果表明用作背景显示照明的彩色LED可以:1)将重点照明的功率需求降低多达50%;和2)比当前的照明实​​践提供更多的注意力吸引和视觉吸引力。蓝色LED通过照亮白色背景为窗口模特提供了彩色背景。消除了荧光灯的一般照明,并减少了显示窗中卤素口音灯的数量和功率,从而将照明功率需求降低了多达50%。在八周的时间内,超过700位购物者对四种不同照明条件的吸引力,醒目的能力,舒适度和可见度进行了评估。这项现场研究的结果表明,通过在显示的物体和背景之间引入色彩对比,可以在不牺牲视觉吸引力,能见度,吸引购物者注意力的前提下,将重点照明的功率需求降低多达50%,以及查看所显示对象颜色的能力。此外,展示产品的销售不受照明减少50%的影响。

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