The main focus of this project is to understand how innovation impacts the U.S. pulp and paper industry's cost-efficiency, long-term profitability and competitiveness. By focusing on innovation and adoption of new technologies, we seek to gain insights into the key channel via which companies seek to enhance their and competitiveness. We also identify some economic drivers of innovations in the pulp and paper industry and evaluate costs and benefits. The secondary aim of this project is to compare the twin strategies of innovation and mergers and acquisitions (M&As), quantify their relative impacts and shed light on which strategy may provide a bigger bang for the buck in improving the competitive position of firms.
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