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Harnessing Enterprise 2.0 Technologies: The Midnight Projects

机译：利用Enterprise 2.0技术：午夜项目

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摘要

The following contribution explores the relevance of the vision of Enterprise 2.0 in the light of the past efforts and future plans of a technology company's pre-sales team in Europe, the Mideast and Asia. The discussion begins with a review of varying conceptions of Enterprise 2.0 to identify the potential impact, value levers, and challenges of these applications in sales and marketing. This conceptual framework is then applied to explore how a major technology supplier is executing 2.0 strategies in their own organization. The case study describes the business challenges the company that has justified the focus on Enterprise 2.0, the individual skills that facilitated their initial progress in this area, and the roadmap and metrics used to guide and evaluate these experiments. A short discussion section will close the case by exploring the value proposition for the organization and the industry as a whole.
机译：以下文稿根据一家技术公司在欧洲，中东和亚洲的售前团队的过去努力和未来计划，探索了Enterprise 2.0愿景的相关性。讨论首先回顾了Enterprise 2.0的各种概念，以确定这些应用程序在销售和市场营销中的潜在影响，价值杠杆和挑战。然后将此概念框架应用于探索主要技术供应商如何在其自己的组织中执行2.0策略。该案例研究描述了公司已经证明了对Enterprise 2.0的关注所面临的业务挑战，促进其在该领域取得初步进展的个人技能，以及用于指导和评估这些实验的路线图和度量。简短的讨论部分将通过探讨组织和整个行业的价值主张来结案。

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