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首页> 外文会议>The 4th International Conference on Wireless Communications, Networking and Mobile Computing（第四届IEEE无线通信、网络技术及移动计算国际会议）论文集 >Service Design by Utilization of Content Analysis: A Case of Mid-priced Limited Service Hotels in China
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Service Design by Utilization of Content Analysis: A Case of Mid-priced Limited Service Hotels in China

机译：利用内容分析的服务设计：以中国中档有限服务型酒店为例

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摘要

Content analysis is generally regarded as a class of qualitative methodology that has been applied in such fields as history, journalism and anthropology. The paper discussed its applicability to service design as a kind of technique and incorporated it into service design toolkit. Taking mid-priced limited service hotels (MPLSH) for example, the article illustrated how content analysis could be utilized in designing service. Through content analysis, a mass of textual information was distilled into four critical factors that demonstrated customer's latent demands toward MPLSH. We concluded that content analysis is an effective tool for service design, especially in the context where there exists abundant textual information concerning customer's demands and preference.
机译：内容分析通常被视为一类定性方法论，已应用于历史，新闻学和人类学等领域。本文讨论了它作为一种技术在服务设计中的适用性，并将其纳入服务设计工具包中。以中等价格的有限服务酒店（MPLSH）为例，本文说明了如何在设计服务中利用内容分析。通过内容分析，大量文本信息被提炼为四个关键因素，这些因素表明了客户对MPLSH的潜在需求。我们得出结论，内容分析是服务设计的有效工具，尤其是在存在大量有关客户需求和偏好的文本信息的情况下。

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