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The Need for a Paradigm Shift in Addressing Privacy Risks in Social Networking Applications

机译：处理社交网络应用程序中的隐私风险时需要进行范式转换

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New developments on the Internet in the past years have brought up a number of online social networking applications within the so-called Web 2.0 world that experienced phenomenal growth and a tremendous attention in the public. Online social networking services build their business model on the myriad of sensitive personal data provided freely by their users, a fact that is increasingly getting the attention of privacy advocates. After explaining the economic meaning and importance of online social networks to eCommerce in general and reiterating the basic principles of Web 2.0 environments and their enterprise mechanisms in particular, this paper addresses the main informational privacy risks of Web 2.0 business models with a focus on online social networking sites. From literature review and current expert discussions, new privacy research questions are proposed for the future development of privacy-enhancing technologies used within Web 2.0 environments. The resulting paradigm shift needed in addressing privacy risks in social networking applications is likely to focus less on access protection, anonymity and unlinkability type of PET-solutions and more on privacy safeguarding measures that enable greater transparency and that directly attach context and purpose limitation to the personally identifiable data itself. The FIDIS/IFIP workshop discussion has resulted in the idea to combine existing privacy-enhancing technologies and protection methods with new safeguarding measures to accommodate the Web 2.0 dynamics and to enhance the informational privacy of Web 2.0 users.
机译：过去几年中，Internet的新发展带来了所谓的Web 2.0世界中的许多在线社交网络应用程序，这些应用程序经历了惊人的增长并受到了公众的极大关注。在线社交网络服务基于其用户免费提供的大量敏感个人数据来建立其业务模型，这一事实越来越受到隐私保护主义者的关注。在总体上解释了在线社交网络对电子商务的经济意义和重要性，并特别重申了Web 2.0环境的基本原理及其企业机制之后，本文重点讨论了在线社交的Web 2.0业务模型的主要信息隐私风险。网络站点。通过文献综述和当前的专家讨论，对于Web 2.0环境中使用的增强隐私技术的未来发展，提出了新的隐私研究问题。解决社交网络应用程序中的隐私风险所需的最终范式转变可能会更少地集中在访问保护，PET解决方案的匿名性和不可链接性类型上，而更多地集中在隐私保护措施上，这些措施可实现更高的透明度，并将上下文和目的限制直接附加到个人身份数据本身。 FIDIS / IFIP研讨会的讨论产生了将现有的隐私增强技术和保护方法与新的保护措施相结合的想法，以适应Web 2.0的动态变化并增强Web 2.0用户的信息隐私。

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