Research on the China Unicorn's management model of marketing channel and the construction of Service Marketing Management System for Social Channel

机译：中国独角兽营销渠道管理模式与社交渠道服务营销管理体系建设研究

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This paper in-depth researches the current channel management model of China Unicom-Channel Management Mode of Service Provider, and aims at its characteristics, combined with the need of full informationization of China Unicom, puts forward the function model of Service Marketing Management Sytem For Social Channel(referred to as SMMS) and deeply analyses each module and their significance of market, which foundation is the successful construction and summary of SMMS for China Unicom of Guangzhou City, Wuhan City, Guangxi Province and Sichuan Province.

机译：本文深入研究了中国联通目前的渠道管理模式-服务提供商的渠道管理模式，针对其特点，结合中国联通全面信息化的需求，提出了服务营销管理体系的功能模型。社交渠道（简称SMMS），深入分析了各个模块及其市场意义，为广州，武汉，广西，四川三省联通成功构建和总结SMMS奠定了基础。

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来源
《The IEEE International Conference on Information Management and Engineering;ICIME》|2010年|P.459-462|共4页
会议地点 Chengdu(CN);Chengdu(CN)
作者
Anqing, Zhu; Yuming, Lin; Quanlong, Guan;
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Management School Jinan University Guangzhou China;

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关键词
CMMSS; SMMS; management system; marketing channel; standardized products;

机译：CMMSS； SMMS；管理系统;营销渠道；标准化产品;

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1. Channel Management für Krankenhäuser – Social Media im Klinik-Marketing [J] . Christian Stoffers HeilberufeScience . 2013,第1期

机译：医院渠道管理-临床营销中的社交媒体
2. The changing landscape of supply chain management, marketing channels of distribution, logistics and purchasing [J] . Gregory T. Gundlach, Yemisi A. Bolumole, Reham A. Eltantawy, The Journal of Business & Industrial Marketing . 2006,第7期

机译：供应链管理，分销，物流和采购营销渠道的变化
3. The effect of different social media marketing channels and events on movie box office: An elaboration likelihood model perspective [J] . Liao Lin, Huang Tao Information & Management . 2021,第7期

机译：不同社交媒体营销渠道和活动对电影票房的影响：阐述似乎模型视角
4. Research on the China Unicorn's management model of marketing channel and the construction of Service Marketing Management System for Social Channel [C] . IEEE International Conference on Information Management and Engineering . 2010

机译：中国联通营销渠道管理模式研究与社会渠道服务营销管理系统建设
5. Information technology impact on interorganizational relationships in marketing channels: Management of cooperation, conflict, and information sharing. [D] . Nakayama, Makoto. 1999

机译：信息技术对营销渠道中的组织间关系的影响：合作，冲突和信息共享的管理。
6. The management of external marketing communication instruments in health care services [O] . L Bobocea, St Spiridon, L Petrescu, 2016

机译：外部营销沟通管理卫生保健服务中的工具
7. Management of Marketing Channels of China Tobacoo Commercial Enterprise —— And on the practice of Xiamen Tobacoo Company [O] . 林宗华 2008

机译：中国烟草商业企业营销渠道的管理-以及厦门烟草公司的实践

Research on the China Unicorn's management model of marketing channel and the construction of Service Marketing Management System for Social Channel

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