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Cross Cultural Comparative Research of Online Consumer Reviews Intentions

机译:网上消费者评论意图的跨文化比较研究

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摘要

A detailed literature review on motives of knowledge sharing in virtual communities is conducted.Moreover, the comparative study on intentions of consumer reviews between Amazon.com and Amazon.cn, based on an online open-ended survey through content analysis, is done.The analytical results show that users contribute their consumption experiences are mainly depended upon social motives, psychological motives and economic motives, which are deeply correlated and influenced by their national culture dimensions.
机译:对虚拟社区中知识共享的动机进行了详细的文献综述,并且基于内容分析在线开放式调查,对Amazon.com和Amazon.cn之间的消费者评论意图进行了比较研究。分析结果表明,用户贡献自己的消费经历主要取决于社会动机,心理动机和经济动机,这些动机与他们的民族文化维度有着深远的关联和影响。

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