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An Analysis of Dynamic Game Strategy of Privacy Protection in Personalization

机译：个性化隐私保护动态博弈策略分析

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摘要

E-business enterprises provide personalize services for customers based on their privacy information.However, customers benefit from personalization while suffering from privacy concern.The tradeoff between consumers' benefit function and firms' earnings function are explored when an incumbent adopts privacy protection in perfect monopoly market.It also found that when the potential entrant entered into the market, the incumbent that adopted privacy protection can maintain more market shares than one not adopted.At last, we extended this paper and further found that if potential entrant entered into the market with privacy protection would lose more profit because of the large cost of privacy protection.This means the privacy protection that the incumbent adopted has played a certain barriers to entrant.
机译：电子商务企业会根据客户的隐私信息为他们提供个性化服务，但是客户却会从个性化中受益，同时会遇到隐私问题。研究还发现，当潜在进入者进入市场时，采用隐私保护的企业可以保持比未采用者更多的市场份额。最后，我们扩展了本文并进一步发现，如果潜在进入者以由于隐私保护成本高昂，隐私保护会损失更多的利润，这意味着现任公司采用的隐私保护对进入者起到了一定的障碍。

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