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首页> 外文会议>Virtual Systems and Multimedia, 2009. VSMM '09 >Personalising Content Presentation in Museum Exhibitions - A Case Study
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Personalising Content Presentation in Museum Exhibitions - A Case Study

机译：在博物馆展览中个性化内容展示-案例研究

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Museums need to attract more visitors. Personalization of exhibitions is one way to achieve this end. Various options for personalization using information systems have been proposed. A major question is how directive personalization should be. Is visitor satisfaction highest if the system limits the burden of choice, or should it leave a great deal of autonomy to the visitor? This paper reports on two exploratory studies into methods for personalizing digital content presentation in museum exhibitions. The methods differ as to the degree of control they allow the user. Visitor preference for and acceptance of 1) profiling methods, varying as to context sensitivity and 2) presentation methods, varying as to the amount of guidance imposed on visitors by the presentation, were tested using a simulated exhibition. Test visitors varied as to age and museum experience. The main findings are that visitor satisfaction with context sensitive, stepwise profiling was higher than with immediate, abstract profiling; that independent exploration was preferred to directive presentation; that visitor variables had only minor influences throughout on satisfaction with both profiling and guidance methods. Implications of the studies for the implementation of personalized museum visitor support systems may be that using context-sensitive interaction resulting in suggestions to the visitor is a much more successful option than sign-in forms and the like opaque methods instantly returning a profile. In closing we recommend a continuous and adaptive form of profiling during the entire visit, enabling a flexible form of presentation varying as to the degree of guidance.
机译：博物馆需要吸引更多的游客。展览的个性化是实现这一目标的一种方式。已经提出了使用信息系统进行个性化的各种选择。一个主要问题是指令个性化应该如何。如果系统限制了选择的负担，访客满意度是否最高？还是应该给访客留下很大的自主权？本文报告了两项探索性研究，以探讨博物馆展览中数字内容呈现的个性化方法。这些方法在允许用户使用的控制程度方面有所不同。使用模拟展览会测试了访客对以下方面的偏好和接受：1）剖析方法（根据上下文敏感度而变化）和2）展示方法（根据演示对访问者的指导量而变化）。测试参观者的年龄和博物馆体验各不相同。主要发现是访问者对上下文敏感的逐步分析的满意度高于对即时抽象分析的满意度。相对于指导性陈述而言，独立探索更为可取；访客变量在整个过程中对概要分析和指导方法的满意度只有很小的影响。研究对于实现个性化博物馆游客支持系统的意义可能是，使用上下文敏感的交互方式向游客提出建议是比登录形式之类更为成功的选择，而类似的不透明方法会立即返回个人资料。最后，我们建议在整个访问期间以连续和自适应的方式进行概要分析，从而根据指导程度灵活地进行演示。

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