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首页> 外文会议>Wuhan International Conference on E-Business vol.3; 20060527-28; Wuhan(CN) >'Made in China': Ethnocentrism of Young Chinese
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'Made in China': Ethnocentrism of Young Chinese

机译：“中国制造”：年轻中国人的民族中心主义

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摘要

The purpose of this study is to examine the extent to which young Chinese buy or their tendency to buy 'made in China' products and explore the young Chinese' ethnocentrism. The sample of the study consisted of 180 undergraduates and masters students studying in Wuhan University of Technology and Wuhan University in China. The content analysis with mean values and percentages was done based on the data gathered through the formal questionnaire developed based on CETSCALE measure and the depth discussions held with the respondents. The study found that the respondents' tendency to buy 'made in China' products is low and tendency to buy foreign made products is high. Also the study had focused on the possible causes for accepting foreign made products rather than home made products. And at the end the implications for decision making is highlighted in marketing perspective.
机译：这项研究的目的是研究中国年轻人购买的程度或购买“中国制造”产品的趋势，并探索中国年轻人的民族中心主义。研究样本包括在武汉理工大学和中国武汉大学学习的180名本科生和硕士研究生。根据通过基于CETSCALE度量的正式调查表收集的数据以及与受访者进行的深入讨论，对内容进行平均值和百分比分析。研究发现，受访者购买“中国制造”产品的趋势较低，购买外国制造产品的趋势较高。该研究还集中在接受外国制造的产品而不是国产产品的可能原因上。最后，从营销角度突出了决策的含义。

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