Research on Establishment of Higher Education Brand in Sino-Foreign Joint Education Program

机译：中外合作办学项目中建立高等教育品牌的研究

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The diversification of the higher education sector has seen universities and colleges seeking differentiation in a fragmenting market. Brand strength seems to be the key to facilitating student choice. This paper considers how classic brand theory can be applied to the education sector, especially for Sino-foreign joint education program.

机译：高等教育部门的多元化已经使大学和学院在分散的市场中寻求差异化。品牌实力似乎是促进学生选择的关键。本文考虑了如何将经典品牌理论应用于教育领域，尤其是中外联合教育计划。

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来源
《Wuhan International Conference on E-Business vol.3; 20060527-28; Wuhan(CN)》|2006年|P.2653-2657|共5页
会议地点 Wuhan(CN)
作者
Li Zhen; Baoling Yang;
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作者单位

International College at Beijing, China Agricultural University, Beijing, 100083, China;

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会议组织
原文格式 PDF
正文语种 eng
中图分类商业企业组织与管理;计算技术、计算机技术;
关键词
brand; higher education; sino-foreign joint program;

机译：品牌;高等教育;中外合作项目;

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4. Research on Establishment of Higher Education Brand in Sino-Foreign Joint Education Program [C] . Li Zhen, Baoling Yang Wuhan International Conference on E-Business vol.3; 20060527-28; Wuhan(CN) . 2006

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Research on Establishment of Higher Education Brand in Sino-Foreign Joint Education Program

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