封面
声明
西北师范大学研究生学位论文作者信息
目录
英文摘要
中文摘要
Chapter One Introduction
1.1 Background of the Study
1.2 Objective of the Study
1.3 Significance of the Study
1.4 Structure of the Study
Chapter Two Literature Review
2.1 Previous Semiotic Analysis of Advertisements
2.2 Previous Studies on Female Images in Advertisements
2.3 Comment on the Literature Reviewed
Chapter Three Theoretical Framework
3.1 Baudrillard’s“Consumption Society”Theory
3.2 Semiotic Theory
Chapter Four Methodology
4.1 Research Questions:
4.2 Methods
4.3 Data Selection
4.4 Research Procedures
Chapter Five Results and Discussion
5.1 The Discourse of Women
5.2 The Meaning Generative Mechanism of Female Images
5.3 The Symbolic Meaning of Female Images
5.4 Summary
Chapter Six Conclusion
6.1 Major Findings
6.2 Limitations
6.3 Further Suggestions
参考文献
致谢
