声明
Acknowledgments
摘要
Abstract
Contents
Chapter 1 Introduction
1．1 Research Background
1．2 Research Purpose and Significance
1．3 Research Questions
1．4 Research Methodology
1．5 Layout of the Thesis
Chapter 2 Literature Review
2．1 Previous Studies on Speech
2．1．1 Previous Studies on Speech Abroad
2．1．2 Previous Studies on Speech at Home
2．2 Previous Studies on New Rhetoric
2．2．1 New Rhetoric
2．2．2 Kenneth Burke’s New Rhetoric
Chapter 3 Theoretical Framework
3．1 Identification and Related Terms
3．1．1 Identification
3．1．2 Identification and Consubstantiality
3．1．3 Identification and Division
3．1．4 Identification and Persuasion
3．1．5 Rhetorical Situation
3．2 Identification Strategies of the Identification Theory
3．2．1 Identincation via Rhetorieal Content
3．2．2 Identification via Rhetorical Forms
Chapter 4 Analysis on Ma Yun’s Speeches within the Framework of Identification Theory
4．1 Rhetorical Situation in Ma Yun’s Speeches
4．1．1 Exigencies of Ma Yun’s Speeches
4．1．2 Divisions Between the Speaker and the Audience
4．1．3 Motivations of the Speaker
4．2 Identification Strategies in Ma Yun’s Speeches
4．2．1 Identification via Rhetorical Content in Ma Yun’s Speeches
4．2．2 Identification via Rhetorical Forms in Ma Yun’s Speeches
4．3 Distributive Frequency of Different Strategies in Ma Yun’s Speeches
Chapter 5 Conclusion
5．1 Research Findings
5．2 Implications and Limitations
5．2．1 Implications
5．2．2 Limitations
Bibliography
Papers Published During the Study for M．A．Degree
