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The Effect of Social Media in Political Communication:an Assessment of the 2015 Presidential Election in Nigeria

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英文摘要

中文摘要

致谢

Dedication

目录

CHAPTER ONE

1.1 INTRODUCTION

1.2 Background to the Study

1.3 Statement of the Problem

1.4 Hypothesis

1.5 Justification

1.6 Objectives of the Study

1.7 Scope and Limitation

1.8 Significance of the Study

1.9 Research Methodology

1.10 Organization of the Study

CHAPTER 2 LITERATURE REVIEW

2.1 Political Communications in Nigeria:A Brief Historical Perspective

2.2 Media Ownership and Political Communication in Nigeria

2.3 The Social Media Landscape in Nigeria

2.4 Social Media and Political Communication in Nigeria (Prospects Problems)

2.5 Social Media Strategy in Political Communication

2.6 Conceptual/Theoretical Framework

CHAPTER THREE METHODOLOGY

3.1 Research Design

3.2 The Research Population

3.3 Sample Size and Sampling Technique

3.4 Instrument for Data Collection

CHAPTER FOUR DATA PRESENTATION, ANALYSIS AND DISCUSSION OF FINDINGS

4.1 Data Presentation and Analysis

4.2 Discussion of Findings

CHAPTER FIVE SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1. Summary

5.2 Conclusion

5.3 Recommendations

5.4 Suggestions for Further Research

参考文献

APPENDIX

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摘要

社交媒体在人类活动的各个领域都取得了重要的突破,尤其是在商业、教育、娱乐、广告和政治领域中。在第二十一世纪的政治传播中社交媒体的重要性不能被忽视。奥巴马巴拉克成功地利用了社交媒体平台进行了政治沟通、动员和筹集资金,在2008届美国总统选举中,它已成为政治家和政党对选民的方案和政策进行沟通的有效平台。尼日利亚有2011选举时,前总统乔纳森利用脸谱网在竞选过程中与他的支持者进行了沟通。
  本论文研究的目的是评估社交媒体的影响力,采用问卷调查法作为数据采集的工具。本文研究的议程设置和使用方法为本文论点提供了理论框架和依据。这项研究的结果表明社交媒体在政治沟通中是不可或缺的。

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