声明
Contents
Abstract
Chapter 1-Introduction
1．1 Introduction
1．2 Review of literature
1)The concept of sustainable agriculture and extension
2)Agricultural extension methods and organizational characteristics
3)New trends in agriculture and modernizing national agricultural systems
1．3 Research Importance and Future Work
1．4 Research Weakness
Chapter 2-Agricultural Extension
2．1 Emergence of Agricultural extension
2．2 Definitions of Extension
2．3 The New Extension Paradigm
2．4 Extension Profile in Syria
2．4．1 About Syria
2．4．2 Extension Service Providers
Chapter 3-Communication and Communication Methods
3．1 Introduction to Communication
3．2 Types of Communication
3．2．1 Human Communication
3．3 Human Communication in Depth
3．4 Communication Basic Model
3．5 Communication Models
3．6 Extension as Communication for Innovation
3．7 Extension Communication Methods
3．8 Classmcation of Extension Communication Methods
3．8．1 Individual Methods
3．8．2 Group methods
3．8．3 Mass Methods
3．8．4 Conventional Mass Media
3．8．5 Interpersonal Communication
3．8．6 Hybrid Media：the Internet
3．9 The Adoption Process
Chapter 4-New Approaches in Extension
4．1 Agricultural Extension as a Knowledge System
4．2 New Roles for Agricultural Extension
4．3 Key Factors Lead the Agricultural Extension in the 21 Century
4．3．1 Globalization
4．3．2 Privatization
4．3．3 Pluralism
4．3．4 Decentralization
4．3．5 Public Extension Reform
4．3．6 Information and Communication Technologies(ICTs)
Chapter 5-Statistical Analysis
5．1 Population
5．2 Sampling
5．3 Data Collection
5．4 Data Analysis
5．4．1 First Level：Non-Parametric Correlation Coefficient
4．2 Second Level：Non-Parametric Independence Tests
5．5 Conclusions
5．6 Recommendations
Appendix
References
华中农业大学;
Extension; Communication Methods; Constraints; Globalization; privatization; Pluralism; Decentralization; Reform;
