广告中男性美的新趋势：中国和印度尼西亚《封面杂志》中的新男性视觉现象比较研究

声明

摘要

Abstract

导言

1．1 Research Model and Method

第一章 中国和印度尼西亚的男子气概 DEFINING CHINA AND INDONESIA’S MASCULINITY

1．1 China’s masculinity based on Wen-Wu

1．2 Indonesia’s-The transformation of Masculinity

1．2．1 Indonesia through Hegemonic Masculinity

1．2．3 From Rangga to Khudori，‘New Modern Man’in Indonesia’s Cinema

第二节 相关文献研究综述 Literature Review

2．1 Political Economy of Communications

2．1．1 Commodification

2．1．2 Commodification on Content

2．1．3 Audience Commodity and Advertising

2．2 Advertising and Portray of Masculinity

2．3 Cover and Advertisements

第三章 新男子气概Re-Defining New Masculinity

3．1 Flower Boy,How it’s start?

3．2 The Metrosexual and White-Collar Beautiful Man

第四章 流行文化与偶像 Popular Culture and Idol

4．1 The Influence of Japan Manga and South Korea Pop Idol

4．2 Flowing Soft Masculinity：From Manga to Screens

4．3 Transforming Soft Masculinity：Trans-Pop Consumption

第五章 花美男在封面杂志 Flower Boy through Cover Magazine

5．1 鹿晗

5．1．1 China-VogueMe Magazine

5．1．2 VogueMe April

5．2 杨洋

5．2．1 China-GRAZIA MAGAZINE

5．2．2 Grazia 247期2016／4／6

5．3 Nicholas Saputra

5．3．2 AUGUST MAN-AUGUST 2016

5．4 Reza Rahardian

5．4．1 Indonesia-GRAZIA Magazine

5．4．2 Grazia

5．5 Analysis

5．5．1 China soft feminine masculinity

5．5．2 Indonesia’s masculinity

结语 Conclusion

参考文献

致谢

附录